Blue Ocean strategy

Preparing for Upcoming Changes: The reference to "Managers and professionals should prepare for the coming changes" underscores the significance of being proactive and well-prepared in the face of evolving trends and technologies. In today's rapidly changing business landscape, it is crucial for individuals in managerial and professional roles to anticipate and adapt to the changes that are on the horizon. These changes can encompass shifts in customer behavior, technological advancements, market dynamics, and more.

FRANK KOWALKOWSKI
Innoverto

About This Course

The Importance of Knowledge in AI: The statement goes on to emphasize that a particular course serves as a "key path to knowledge about AI" for a diverse range of professionals. This signifies that AI (Artificial Intelligence) is not just a passing trend but a transformative force in various fields. Gaining knowledge about AI is seen as pivotal, as it equips individuals with the necessary understanding and skills to navigate the AI-driven landscape effectively.

AI in Retail Organizations: Retail organizations are increasingly turning to AI to gain insights into their customers' preferences and behaviors. This means they are utilizing artificial intelligence to analyze data and text in order to better understand what drives consumer choices. The desire to harness AI's capabilities is driven by the competitive nature of the business world. Companies are all striving to gain an edge over their rivals, and they believe AI can provide that advantage. However, this growing interest in AI poses a challenge for managers. They must not only make sense of this complex technology but also effectively implement it. In this environment, the companies that can quickly adapt and respond to opportunities will thrive, as they'll be better positioned to benefit from the AI revolution.

Target Audience

The course is positioned as highly relevant to a specific audience, including: Established Companies Facing Intense Competition: companies operating in saturated and highly competitive markets, often referred to as the "red ocean," can benefit from the Blue Ocean Strategy. This strategy provides a framework for breaking away from the competition and finding new, uncontested market spaces. Startups and Entrepreneurs: Startups and entrepreneurs looking to enter markets with innovative products or services can use the Blue Ocean Strategy to identify unique value propositions that set them apart from existing players. It encourages creative thinking and a focus on differentiation. Strategic Planners and Executives: Executives and strategic planners within organizations are a key audience for the Blue Ocean Strategy. It provides a systematic approach to strategic planning and decision-making, helping leaders identify growth opportunities and navigate industry challenges. Product Managers and Marketers: Individuals responsible for product development and marketing can use the Blue Ocean Strategy to create and position products in ways that appeal to customers in novel and compelling ways. It emphasizes value innovation and customer-centric thinking. Companies Seeking Innovation: Organizations that recognize the importance of innovation in staying competitive can use the Blue Ocean Strategy to foster a culture of innovation. It encourages thinking beyond incremental improvements and challenges companies to reimagine their industry boundaries. Industries Facing Disruption: Industries undergoing rapid technological changes or facing disruptive forces can benefit from the Blue Ocean Strategy. It provides a framework for adapting to change, identifying new opportunities, and staying ahead of industry shifts. Global and Local Businesses: the Blue Ocean Strategy is applicable to businesses operating at various scales, from local enterprises to multinational corporations. Its principles can be adapted to different markets and business environments.

FRANK KOWALKOWSKI

rank Kowalkowski is President of Knowledge Consultants, Inc., a firm focusing on business performance, business analytics, data science, business architecture, big data, business intelligence, predictive analytics and statistical techniques. He has over 30 years of line management and consulting experience in a wide variety of industries He has been involved with many projects both as a user and purveyor of business analytics. He has worked projects in state and federal government (including national defense department, Coast Guard) dealing with back office operations, legislative compliance and regulatory compliance. His background includes a number of industries including manufacturing, distribution, supply chain, banking, insurance, financial institutions, health care, pharmaceuticals, oil and gas and chemicals. Frank is often a keynote speaker, panel moderator and member at international conferences as well as a conference chair, he has written numerous papers and spoken at conferences on a variety of business subjects. He conducts frequent seminars and workshops nationally and internationally on a variety of business management, analytics and information technology topics. He also develops algorithms for analytics tools particularly semantic algorithms as well as data analysis techniques. He is the author of a 1996 book on Enterprise Analysis. His most recent publications are a featured chapter in the business book “Digital Transformation: Using BPM You Already Own.” for publication in 2017. His chapter is titled “Improve, Automate, Digitize”, he also has a chapter in the business architecture book titled ‘Business and Dynamic Change’ June, 2015 and a chapter on semantic process analytics in the book Passports to Success in BPM published in 2014 all are available on Amazon.

3000.00 د.إ

Accreditation Innoverto
Lectures 2
Document Download
Duration -
Language English
Updated 20-11-2023

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Blue Ocean strategy

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FRANK KOWALKOWSKI

3000.00 د.إ

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